Search Engine Optimisation (SEO)
Get a deeper understanding of your customers. Google Analytics gives you the free tools that you need to analyse data for your business in one place.
Your advantages
Ad alignment & targeting
By targeting, you can provide the most relevant adverts for users with very specific interests, i.e. users who are ready to buy, for example, who are currently interested in your products and services.
With Google Ads, you can reach your target group in the right place at any time, because the adverts can be perfectly tailored to the respective search queries and are only displayed if the query matches your products/services.
Scalability
With Google Ads, you have the opportunity to advertise not only locally but also globally. With local ad placement, you also have the option of placing adverts only in certain regions or language areas.
Thanks to the data-driven marketing approach, the Google Ads ads are easily scalable!
Performance measurement – Tracking
In contrast to offline marketing channels, for example, the results of Google Ads campaigns can be assigned directly to the measures or campaigns. This enables the scalability of the measures and results.
More flexibility
You can efficiently add and update your own tags for conversion tracking, website analyses and other purposes.
Your advantages
STATISTICALLY SPEAKING, ONLINE SHOPS RECEIVE TEN TIMES MORE TRAFFIC VIA THE SEARCH ENGINE THAN VIA ALL SOCIAL MEDIA CHANNELS COMBINED
Mona Gandhi, Software developer, Airbnb
More details please
With simple preview and troubleshooting tools, triggers for automatic events and a user-friendly interface, tag management is easy.
Working in a team
Tag Manager supports both Google and third-party tags, so you can change them in no time at all. This saves you time and makes your work more efficient.
Google Ads
Conversion tracking as well as simple and dynamic remarketing are fully supported by Google Ads.
Support for third-party tags
In Tag Manager, you will find templates for third-party tags that make it even easier to publish code. This way you can avoid errors. More templates are available in the community’s template gallery.